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Constantly spamming emails, cold calling, stealing the customer's attention are all rude approaches to trying to grab the customer's attention. My role in the position of Marketing and Communications Specialist was to show other ways to attract customers: to interest them in the product, and not by brute force dragging them into the list of regular customers and slipping my product. Changing the company's advertising face was one of the key aspects. Besides creating a new advertising campaign, I was creating content for social media from scratch, having very limited resources, and mostly relying on my graphic design skills.